KRAK Fractured Media is an XR studio focused on experiences that fall between the "cracks" of standard notions of game, art, and social impact: engaging diverse users and unpacking complex topics through surprisingly playful and beautiful experiences. KRAK's initiatives unite multidisciplinary, human+ teams of collaborators, including creative technologists, artists, AI, and under-represented audiences in digital spaces. Current projects: Nuville: A location-based mobile AR audio adventure game where science fiction intersects with the real world. Proof of concept to use mixed-reality game play as a platform for community/public consultations and surveys. The Hulk, treasures of the AGO. A proof of concept to establish a museum standard for narration and immersive viewing in virtual reality. Its focus point: the Thomson Collection of Ship Models, unique in Canada and one of the top 5 ship model collections in the world. In partnership with the Art Gallery of Ontario.